MAHA Center’s Mike Tyson Super Bowl Ad Is Most Trending Ad on X
Before kickoff for Sunday’s Super Bowl, said MAHA Action President Tony Lyons, “rumors were swirling that Big Food was working around the clock to get the [MAHA/ Mike Tyson] ad cancelled. If true, those efforts were unsuccessful.”
The ad, which features former heavyweight champion Tyson calling out processed food in favor of real food (“Processed Food Kills” while “Real Food Wins”) was the most trending ad on X on Sunday night.
Lyons said there was more media conversation around the MAHA ad than almost any other ad, and Adweek rated it higher than other ads, predicting it will lead to more sales of ‘real food’ than Bud Light, Uber Eats, or Pepsi.
Tyson took to Instagram to promote the ad, which features he and his son forgoing processed food for an apple.
‘Food Babe’ and New York Times bestselling author, Vani Hari, declared in her Instagram post, “We just knocked out BIG FOOD at the Super Bowl” and, in a clip from her interview on NewsNation, she talked about the “huge cultural shift” happening across America around food.
“The food industry should be terrified that the NFL and NBC approved an ad like this,” said Hani.
The MAHA Center’s Super Bowl ad, featuring Mike Tyson, simultaneously launches a national campaign for Americans to Eat Real Food.
While the MAHA Center is an independent non-profit, the Tyson ad launches a national campaign to support the Trump administration’s efforts to evangelize real food; reform SNAP to convert to real food, instead of soda and candy; and ensure our military and school lunch procurement features nutrient-dense food instead of poison.
Americans across the political spectrum are waking up to the fact that the standard American diet is destroying our health and draining our healthcare budget.
The ad directs viewers to RealFood.gov, a new public health website which outlines historic government recommendations to follow a nutrient-dense, whole food diet.
MAHA Center Inc. financed the ad.
Ad link, here:
During prior administrations, the government has called ultra-processed food and added sugar healthy parts of a child’s diet. They are not.
As Americans watch an army of celebrities sell out by pitching objectively harmful food during the Super Bowl, Mike Tyson will share his empowering story of reversing his depression and chronic disease through Real Foods.
This is the start of a nationwide campaign. Today, taxicabs in key markets in the U.S. and Canada (see below preliminary list of cities) will carry the empowering ad, “Processed Food Kills” alongside an image of Mike Tyson.
Cities on whose taxis the ad will appear include:
New York, NY
Los Angeles, CA
Miami, FL
Chicago, IL
San Francisco, CA
Las Vegas, NV
Boston, MA
Washington DC
Philadelphia, PA
Atlanta, GA
Austin, TX
Dallas, TX
Phoenix, AZ
Houston, TX
The ad was expected to garner 500 Million impressions monthly, for a $2.5 million value; and six billion impressions per year, for a $30 million value.
Firefly contributed the media buy for the taxi campaign.
The MAHA™ Center exists to advance the health and well-being of Americans by fostering innovation, critically examining failures in the current health system, and promoting models that optimize health outcomes for individuals and communities.
Contact:
Tony Lyons, President, MAHA Center
Katya Plyshevsky 917-450-4964
Cooper Deal 832-922-1776
Fantastic. We are so grateful Many many thanks to you all.
Thank you so much!!! Exactly what needs to be said and heard!!!